For the Buydesk project, I had the opportunity to refine and elevate their existing website to better connect with their audience and improve overall user engagement.
I updated the homepage copy, making it more compelling and aligned with their brand’s voice. I also designed the blog page, individual blog post templates, and the About Us page, ensuring everything looked cohesive and professional.
To help boost their online visibility, I took care of the on-site SEO, optimizing key pages with targeted keywords and improving the site’s overall structure for better search engine rankings. I also wrote 5–6 blog articles that were not only SEO-friendly but also aimed at providing real value to their readers.
One of the highlights of this project was creating a lead magnet—a comprehensive ebook titled ‘Smart Procurement Operations With Automation’. This ebook was crafted to attract and engage Buydesk’s target audience by offering practical insights into procurement automation.
